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Spotlighted: Tyson 2.0 Is Packing a Punch in the Cannabis Industry
- Jennifer Gurton
- Apr 12
- 4 min read
Mike Tyson is no stranger to reinvention. The former heavyweight champion has continuously surprised the world, from dominating boxing rings in the ‘80s and ‘90s to becoming a pop culture icon with appearances in movies, podcasts, and viral memes. But his latest pivot might be his most impactful yet: Tyson 2.0, a premium cannabis brand that’s making waves across North America and beyond.
Tyson 2.0 isn’t just another celebrity weed line, it’s a full-blown movement. Built on authenticity, wellness, and the power of the plant, the brand reflects Tyson’s personal journey with cannabis and his mission to make high-quality products accessible to everyone. Let’s take a deep dive into the world of Tyson 2.0 and explore what makes this brand a knockout in the cannabis industry.
The Origin Story: Why Tyson Turned to Cannabis
Mike Tyson has long credited cannabis with helping him deal with anxiety, chronic pain, and trauma. In interviews, he’s spoken candidly about how the plant helped him heal from years of physical and emotional battles—both inside and outside the ring. That personal connection to cannabis sparked the idea for a brand that would be both therapeutic and top-tier.
Tyson 2.0 officially launched in 2021, co-founded by Tyson and cannabis entrepreneur Chad Bronstein, with Adam Wilks (formerly of One Plant and SLANG Worldwide) stepping in as CEO. From the beginning, the vision was clear: combine Tyson’s authenticity and global reach with a commitment to premium cannabis that delivers on quality, consistency, and accessibility.
What They Sell: Products That Pack a Punch
Tyson 2.0 offers a wide variety of cannabis products designed to appeal to both seasoned smokers and curious newcomers. Their lineup includes:
Flower – Premium cannabis strains, including the now-iconic “Knockout OG” and “Pound for Pound Cake,” curated to reflect Tyson’s high standards and love of bold flavor profiles.
Pre-Rolls – Convenient, ready-to-smoke joints made with top-shelf flower.
Vapes – Distillate and live resin vape cartridges that deliver smooth, potent hits.
Concentrates – Including live resin, wax, and shatter for those who want a next-level experience.
Edibles – Gummies, chocolates, and other THC-infused treats, with signature collections like the infamous Mike Bites—ear-shaped gummies with a nod to the boxer’s most notorious moment.
CBD Products – Including tinctures, topicals, and wellness supplements aimed at promoting recovery, relaxation, and sleep.
Every product in the Tyson 2.0 catalog is developed with input from Tyson himself and tested to meet rigorous quality standards. They don’t just slap a celebrity name on the label—these are products Tyson actually uses.
Mike Bites: The Edible Heard Around the World
One of Tyson 2.0’s most talked-about products is Mike Bites, a line of THC-infused gummies shaped like bitten ears—an unapologetic nod to the infamous 1997 incident where Tyson bit Evander Holyfield’s ear during a match. Instead of shying away from his past, Tyson leaned into it with humor and self-awareness, turning a low point into a cultural moment.
The launch of Mike Bites was a marketing masterstroke. It went viral on social media and helped introduce the brand to a whole new audience. Fans loved the mix of nostalgia, novelty, and quality—and sales reflected that. Tyson even reunited with Holyfield in a hilarious promotional campaign, showing that time heals all wounds (especially with a little THC).
Partnerships & Collaborations
Tyson 2.0 has formed strategic partnerships to expand its reach and credibility in the industry. One of the most notable collaborations is with Columbia Care, one of the largest cannabis operators in the U.S., which helped bring Tyson 2.0 products to dispensaries across multiple states. The brand is also carried in top-tier dispensaries like Planet 13, MedMen, and Cookies.
Additionally, Tyson 2.0 has worked with high-profile cannabis cultivators to ensure consistency and quality, no matter where the product is sold. These partnerships have allowed the brand to scale quickly, now available in over 40 states, as well as parts of Canada and Europe.
Who’s Behind the Brand
Mike Tyson – Co-founder and the face of the brand. Tyson is hands-on in product development and branding, ensuring everything aligns with his personal values.
Chad Bronstein – Co-founder and Chairman. A successful tech and cannabis entrepreneur who helped craft the vision and execution of Tyson 2.0.
Adam Wilks – CEO. A veteran in the cannabis space who brings operational expertise and business acumen to the brand’s rapid growth.
Their combined backgrounds bring together celebrity influence, cannabis credibility, and sharp business strategy—making Tyson 2.0 a serious player in the competitive cannabis market.
A Bigger Mission: Mental Health, Recovery, and Redemption
More than just a cannabis company, Tyson 2.0 is a story of redemption. Mike Tyson has been through the fire—legal troubles, addiction, loss—and emerged with a new perspective. He’s now using his platform to promote mental health, self-care, and the healing power of cannabis.
Tyson regularly speaks on the benefits of cannabis for veterans, athletes, and those struggling with trauma. He’s also become a vocal advocate for ending the stigma around cannabis use and supporting equity in the industry.
Why Tyson 2.0 Matters
Tyson 2.0 isn’t just a celebrity vanity project—it’s a genuine, fast-growing cannabis brand with staying power. It’s built on real passion, backed by strong business minds, and fueled by the authenticity of a man who has lived through highs and lows and come out stronger.
In a world full of generic weed brands, Tyson 2.0 stands out for its bold personality, premium products, and cultural relevance. Whether you’re a longtime Tyson fan, a cannabis connoisseur, or just curious about where the industry is headed, this brand is worth watching—and worth trying. Because if there’s one thing we’ve learned over the years, the dude still packs a punch.
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